Oct 172013

The Tea Party and the President are at loggerheads. The Tea Party and Democrats are at loggerheads. The Tea Party and Republicans are at logger heads. Only at the eleventh hour before the country defaulted on its debts has a debt ceiling deal been passed. Polls show the country as frustrated, angry and bitterly divided.

So you might have expected to see that in elections this week. Negative advertising is commonplace in many political campaigns here. But up in Massachusetts, Congressional candidate Carl Sciortino took a different tack. Instead he told the story of how he came out to his Dad. But not in the way you might expect…

Carl failed to get win his primary, but the ad attracted wide attention which enabled him to come third in a race where he’d started as a rank outsider. Positive advertising with a positive outcome.

 Posted by at 8:10 am

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